Aesthetics essentially is the philosophical study of beauty and taste. It is closely related to the philosophy of art, which is concerned with the nature of art and the concepts in terms of which individual works of art are interpreted and evaluated. Like most terms, aesthetics also found itself evolving and adapting to the new age of social media and globalization and therefore led to be associated with the aura anything possesses. The newly coined terms for various aesthetics have gradually snuck into the fashion vernacular. The internet generation took to social media to find inspiration and solidarity within online subcultures, exploring alternative styles and share outfit snaps creating aesthetic based communities, where people engaging with a certain style or vibe came under subsection of that certain aesthetic.
Aesthetic in today’s world mean a desire to create a vibe that looks wild and weird, a no-rules boldness mixed with a sense of apathy, it’s sexual and non-binary. It’s definitely a “don’t put me in a box” or even “try to define me” feeling – thus the broad non-specific labeling. It’s a cultural fascination and as a generational reminder to stay open. In short – just because you don’t like something does not mean that it is offensive. It’s just not for you.
Aesthetics and vibes have become a mode of self expression. They symbolize who you are as a person and what tools you use to define your personality. Aesthetics have started to play a huge role in people’s lives as it allows their styles and interests to make a cultural impact in today’s times. Popular aesthetics like dark academia, cottagecore, soft-girl, grunge, fairycore have received a lot of recognition around the world not only by people but also high fashion brands who have started to accommodate these styles to their fashion lines.